This report highlights Nintendo’s push to significantly boost production of its upcoming Switch 2 console. Interest in the device is soaring, much like the well-known prevalence of in-game purchases in many sports titles. Despite this being expected, momentum continues to build, and recent findings indicate that Nintendo is further increasing the manufacturing of the console.
Initial projections had the company selling 15 million units throughout the first year—a remarkable target in its own right. However, the goal has since been raised with an ambitious aim to distribute 25 million consoles by the end of March next year. Analysts anticipated sales of 17.6 million devices within the current fiscal period, while Bloomberg’s report now suggests that 20 million of the produced units will be delivered directly to consumers this year, with the remaining stock forming a strong start for the following fiscal period.
The adjustment in production has already influenced market performance, with Nintendo’s stock showing an upward movement of more than 2%. Although the console’s sales continue to flourish, there remains a slight delay in the rollout of new game titles—a challenge the company aims to overcome in the coming years, with improvements expected by 2026.
- Enhanced production of the next-generation console
- Revised sales target from 15 million to 25 million units
- Current fiscal forecast shifted from 17.6 million to approximately 20 million units delivered
- Market reaction includes a stock price increase of over 2%